My specialism is in developing workable & effective marketing
strategies for clients and showing them how to get results they
want in easy achievable steps.
To have a sustainable & successful business I believe we must
identify and satisfy the needs of our customers. I can help you
do this and help you focus on which customer groups will bring
you the best results.
Let me show you how we can help your business. Contact
us.
"Meeting
Jeanne has quite simply transformed my business! When we
first met, I was looking to draw together the various strands
of my business into one unified whole, as seen by my potential
customers.
With her laser-like marketing skills, Jeanne was quickly
able to identify the areas in which changes might be beneficial.
Jeanne has a refreshingly direct approach, which has accelerated
the time in which ideas become reality in my business.
Thanks to Jeanne, I have seen an increase in both sales and
interest in the service my company offers."
Elizabeth Harfleet
Elizabeth Harfleet Wellbeing |
Here
are my tips & advice on key marketing issues:
Developing a Marketing Strategy
3 parts to this:
Business
Review
This includes:
- analysis
of business operation
- staff
- customers
- competitors
- market
and SWOT analysis
Staff
- look at number; skill level; experience; attitude; ability to
develop
 Customers
- put into similar segments; look at profitability; look at location
& servicing needs
Competitiors - look at turnover, profitability
and position in market; who are their customers; look at strengths
and weaknesses
Markets - look at size, changes & trends, ease
of entry; where's the growth; is it a mature market with little
growth
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SWOT
analysis - stands for strengths, weaknesses, opportunities, and
threats.
- Strengths
& weaknesses are things that can be controlled because they
are internal. Use 7 Ps as a prompt:
Product, Price, Promotion, People, Physicals and Process
- Opportunities
& threats are things you can't control because they are happening
in the marketplace and affect you & your competitors equally.
Use PESTEL as a prompt:
look for changes in the following arenas: political, economic,
social, technological, environmental and legal.
Objective Setting
To be most effective a business' objectives should be:
Strategic, Measurable, Achievable, realistic and within a Time frame
e.g. to achieve sales of £10million
within 2 years rather than to be the best in the UK.
Action Plans
These should be prioritised specific actions detailing who will
do them, what they will cost and by when for what result.
See other links on PR, Advertising, Promotions, Direct Marketing
and Personal Selling for a few pointers to promoting your business
but contact us for more specific
advice.
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